Transforming how mid-sized businesses work.

CROFTI’s mission is clear: to simplify operations for construction and manufacturing businesses so they can scale with confidence.

We remove inefficiency, connect systems, and free teams to do more of what they love – and less of what they don’t.

 

What drives us every day.

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People Over Process

We design around your team, not a tool.

 

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Simplicity with Impact

We make meaningful change without over-engineering.

 

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Results-First Focus

Every project ties to measurable outcomes.

 

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Partnership for Progress

We guide you beyond delivery – always evolving.

 

Collaborative. Transparent. Outcome-Driven.

We partner with you, not just work for you. From initial discovery through optimisation, we align every solution to your business reality – clear scope, open communication, no surprises.

  1. Discover

    Quick, honest audit of your systems and workflows to find where time and money are being lost.

  2. Design

    Map the right solution and prioritised roadmap to fix what’s broken and unlock immediate wins.

  3. Deliver

    Implement change in phases so teams stay engaged and momentum sticks.

  4. Empower

    Equip your team with the tools, knowledge, and confidence to manage and evolve your systems without ongoing reliance.

 

Real people who make change possible.

Meet our key CROFTI team members, combining technical expertise with practical business insight.

Lucas Meadowcroft

HEAD OF INNOVATION AND ENGAGEMENT

Essentially a walking think tank fueled by adrenaline and wanderlust; he’s got one foot on Earth, another aiming for Mars, and a playbook that turns “impossible” into “done.”

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Dean Cavanagh

HEAD OF AI

A mastermind in AI and automation, Dean turns complex technology into practical business solutions. With the strategy of a chess grandmaster and the curiosity of a tech visionary, he builds intelligent systems that quietly transform how businesses operate.

Amy Giles

HEAD OF OPERATIONS

CROFTI’s strategy guru, operational virtuoso and canine enthusiast; she’s so good at keeping things running smoothly, we’re convinced her spirit animal is a Swiss Army knife.

Jerlie Baruiz

DIGITAL MARKETING SPECIALIST

Our digital marketing siren, luring audiences with her brand tales as skillfully as she navigates the depths of freediving; if marketing had a deep end, she’d be the mermaid queen.

Zack Watson

BUSINESS ANALYST

A business analyst who cuts through the noise, Zack blends IT know-how with a people-first mindset to land solutions that actually work. Off the clock, he’s on the court, at the gym, on the PS5, or enjoying a well-earned glass of wine.

Iain Best

BUSINESS ANALYST

A business analyst who turns complexity into clarity, Iain bridges business and tech with calm precision. With a background in enterprise CRM and consulting at PwC, he focuses on solutions that actually work. Outside work, he’s cooking, gaming, or out sailing.

Harry Cooper

FUNCTIONAL CONSULTANT

A functional consultant who bridges tech and people, Harry brings hands-on experience from the field to the CROFTI team. When he’s not solving systems problems, he’s brewing beer, gaming with his son, or giving his brother Dustin a hard time.

Steven Cox

SENIOR SOFTWARE DEVELOPER

Software developer with a mild whisky habit and a serious video game backlog. I write code, fix bugs, and occasionally pretend I understand both. Good at googling error messages and picking decent single malts.

Krishan Wishwa

MICROSOFT DEVELOPER

Young but sage, Krishan codes like Mozart composed, balancing logic with leisure; when he’s not crushing it in the digital arena, you’ll find him hitting cricket boundaries.

Mugunthan Karunamoorthy

SENIOR RPA DEVELOPER

Our RPA wizard turns repetitive tasks into automated magic. With years of experience across banking, healthcare and industry, he crafts elegant automation solutions and then unwinds with non-fiction books and a constant hunt for new ideas.

Tharindu Yasantha

Senior .NET Developer

A full-stack .NET developer who turns messy code into clean, scalable systems, balancing performance with real business value. With deep expertise across backend, integrations, and cloud, he builds solutions that just make sense. Outside work, he’s exploring new food spots, watching movies, or chasing a bit of adventure.

Madame Molly

CHIEF CUDDLE OFFICER

CROFTI’s Chief Cuddle Officer, specializing in walkies and snack optimization; she’s the canine strategist behind every well-timed tail wag and Kong toy conquest.

Get to know CROFTI